Koala Reads

"Li Zhichen shook her head. The reason why set meals were considered a marketing strategy was that the costs of set meals were controllable."

"Take the meat - and - vegetable boxed lunches commonly sold on the streets in later generations as an example. A single serving of meat cost 10 yuan, and a single serving of vegetables cost 8 yuan. However, when combined into a meat - and - vegetable boxed lunch, it only cost 15 yuan."

"It seemed that buying the set was cheaper. In fact, on the premise of ensuring that diners could be full, there would be a bit more vegetables and rice and a bit less meat in the set - meal boxed lunches. This was how merchants controlled the portion sizes of the dishes. Actually, everyone understood this fact, but still thought that the set meal was more cost - effective than buying separately. Therefore, a large number of people chose to buy boxed lunches instead of ordering dishes separately."